Six months into his time as anchor of “CBS Evening News,” Jeff Glor is seeing the longtime third-place show trend backwards in Nielsen TV ratings.
Over the 26 full weeks that Glor’s been on the air in the role, the nightly news program has slipped 5 percent in total viewers year-to-year and an even steeper 9 percent in the critical 25-54 year-old news demographic that advertisers covet.
Since Glor took over “Evening News” last December from Scott Pelley, who went to “60 Minutes” full time, CBS has lost in total viewers for 24 out of those 26 weeks.
That has sunk Glor’s show even deeper into third place behind his two rivals, NBC’s Lester Holt and ABC’s David Muir.
Over the same 26 weeks, NBC’s “Nightly News” with Lester Holt remained flat in overall viewers and dipped a moderate 2 percent in the 25-54 demo.