Fox News host Laura Ingraham has taken a lot of heat since Parkland shooting survivor David Hogg launched an advertiser boycott of her show in March, but a look at the Nielsen ratings suggest her program “The Ingraham Angle” has only benefited from the notoriety.
Even as dozens of sponsors dropped her program, Ingraham has remained strong. In fact, her first six weeks since the boycott have shown an improvement over the the previous six weeks in both overall viewers and in the advertiser-coveted 25-54 year-old demographic.
In the half-dozen weeks since she returned from a suspiciously timed vacation, Ingraham has netted an average of 2.656 million viewers nightly, with roughly 553,000 of those coming from the key demo. The comparable figures in the same time period preceding the boycott were 2.284 million total and 471,000 demo viewers.
We’ll do that math for you: Ingraham’s show is up 16 percent and 17 percent, respectively, since the boycott.
The show’s closest competition, MSNBC’s “The Last Word With Lawrence O’Donnell,” is down 1 percent overall (2.253 million vs. 2.231 million) and down 7 percent in the demo (491,000 vs. 457,000), while “CNN Tonight” ticked up 2 percent overall (1.005 million vs. 1.026 million) but is down 6 percent in the demo (374,000 vs. 353,000).
All told, from February 12, 2018-May 18, 2018 — including the low-rated week she was off the air — “The Ingraham Angle” has averaged 2.416 million total viewers, with 501,000 from the demo.
Those numbers top “The Last Word,” which received 2.220 million total/467,000 demo viewers, and crush “CNN Tonight,” which posted 994,000 total/354,000 demo viewers.
It may be true that no news is good news, but another proverb seems to be holding true here: There’s still no such thing as bad publicity.
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