David Allison has spent his career studying how to motivate people, and for the last two years has been compiling the world’s largest and most robust database of shared values – the things that matter to people the most. Valuegraphics are based on 60,000 surveys with up to 340 questions from across Canada and the USA, and are an incredibly powerful audience profiling tool based on one simple truth: what we value motivates us most.
Since 1985 David has helped motivate audiences for some of the world’s largest brands, across dozens of industry categories. He’s advised city-builders, aboriginal nations, universities, arts organizations, investment and banking firms, tourism and hospitality companies, manufacturers, technology providers, retail groups, professional associations and more. In 2015 he sold the ten-year-old marketing communications firm he founded, and launched DAVID ALLISON INC. His work as an author, keynote speaker, award-winning copywriter and director of various organizations adds cross-industry insight to every client project.