Seattle PPM Demographic Breakouts Courtesy Research Director Inc.
Seattle-Tacoma: In The KUOW
Ever since assuming command of the 6+ demo in AUGUST, UNIVERSITY OF WASHINGTON N/T KUOW has been a model of consistency. The station was #1 again with its best share since FEBRUARY (6.3-6.5). HUBBARD Top 40/M KQMV (MOVIN) was flat and steady at #2 (6.0-6.0) but was forced to share the moment with BONNEVILLE Talk KIRO-F (5.7-6.0), which had its best book in over a year. iHEARTMEDIA Classic Hits KJR-F (THE JET) and HUBBARD AC KRWM (WARM) remained tied at #4. THE JET had its highest share since JUNE (4.9-5.3) while WARM regained most of last month’s loss (4.9-5.3).
KQMV has had quite the three-book 25-54 run. The station was #1 again but with its largest share since JUNE. With #2 ENTERCOM Active Rock KISW being off slightly, the two were now over two shares apart. KJR-F moved up a couple of spots to #3 with its highest total since MAY. The ENTERCOM DIVESTITURE TRUST Adult Hits KJAQ (JACK) dropped back to #4 as it ended a two-book surge. KIRO-F slipped to #5 with a flat performance while KUOW remained at #6 but with its highest mark since FEBRUARY.
KQMV was not quite able to duplicate last month’s double-digit 18-34 share but the station was still #1 for the ninth book in a row. KISW remained at #2 with a slight decrease and was just over a share off the pace. ENTERCOM Alternative KNDD (THE END) was off slightly at #3 while ENTERCOM Rhythmic AC KHTP (HOT) held steady at #4 with its highest score since JUNE. KJR-F moved up to #5 as it regained most of what it lost last month while ENTERCOM Country KMPS jumped to #6 with its best book since JULY. HUBBARD Rock KVRQ fell to a tie at #8 as it returned all of last month’s increase plus a little extra.
It was another big 18-49 win for KQMV. The station has been #1 all year and just posted its biggest share since JUNE. KISW remained #2 with its lowest score since FEBRUARY and the gap between the two widened to over two and a half shares. KNDD was steady at #3 with a small increase while KJR-F moved up to #4 with a solid gain. KIRO-F slipped back to #5 with a flat performance. KJAQ dropped to #6 as it was flat, as well. Also moving into the #6 position was KHTP, which advanced four squares with its best outing since JULY.
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