Seattle PPM Demographic Breakouts Courtesy Research Director Inc.


Seattle-Tacoma: In The KUOW

Ever since assuming command of the 6+ demo in AUGUST, UNIVERSITY OF WASHINGTON N/T KUOW has been a model of consistency.  The station was #1 again with its best share since FEBRUARY (6.3-6.5).  HUBBARD Top 40/M KQMV (MOVIN) was flat and steady at #2 (6.0-6.0) but was forced to share the moment with BONNEVILLE Talk KIRO-F (5.7-6.0), which had its best book in over a year.  iHEARTMEDIA Classic Hits KJR-F (THE JET) and HUBBARD AC KRWM (WARM) remained tied at #4. THE JET had its highest share since JUNE (4.9-5.3) while WARM regained most of last month’s loss (4.9-5.3).

KQMV has had quite the three-book 25-54 run.  The station was #1 again but with its largest share since JUNE.  With #2 ENTERCOM Active Rock KISW being off slightly, the two were now over two shares apart.  KJR-F moved up a couple of spots to #3 with its highest total since MAY.  The ENTERCOM DIVESTITURE TRUST Adult Hits KJAQ (JACK) dropped back to #4 as it ended a two-book surge.  KIRO-F slipped to #5 with a flat performance while KUOW remained at #6 but with its highest mark since FEBRUARY.

KQMV was not quite able to duplicate last month’s double-digit 18-34 share but the station was still #1 for the ninth book in a row.  KISW remained at #2 with a slight decrease and was just over a share off the pace.  ENTERCOM Alternative KNDD (THE END) was off slightly at #3 while ENTERCOM Rhythmic AC KHTP (HOT) held steady at #4 with its highest score since JUNE.  KJR-F moved up to #5 as it regained most of what it lost last month while ENTERCOM Country KMPS jumped to #6 with its best book since JULY.  HUBBARD Rock KVRQ fell to a tie at #8 as it returned all of last month’s increase plus a little extra.

It was another big 18-49 win for KQMV.  The station has been #1 all year and just posted its biggest share since JUNE.  KISW remained #2 with its lowest score since FEBRUARY and the gap between the two widened to over two and a half shares.  KNDD was steady at #3 with a small increase while KJR-F moved up to #4 with a solid gain.  KIRO-F slipped back to #5 with a flat performance.  KJAQ dropped to #6 as it was flat, as well.  Also moving into the #6 position was KHTP, which advanced four squares with its best outing since JULY.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.