Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+
Area: 9230 (Kelowna Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Trend
CBTKFM 17.4 46.5 157.3 -1.9
CIGVFM* 15.0 33.5 54.7 +1.1
CKLZFM 13.4 26.8 29.6 +3.3
CILKF+ 12.8 32.8 36.8 +4.6
CKFR 8.3 22.5 23.6 +1.6
CKKOFM 7.6 23.5 29.5 -1.4
CHSUFM 7.2 32.0 36.0 -1.9
CJUI/CKOOFM 4.0 17.8 20.7 +2.4
CKQQFM 3.4 18.5 22.3 +0.5
*Spill Station
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of diffe
