Toronto Adman David Bray Reviews August PPM Demos
Courtesy Broadcast Dialogue, Canada’s broadcast industry e-publication of record, this is David Bray‘s summary of the demographic leaders in the latest Numeris PPM radio survey for the Alberta & BC markets:
Vancouver: CBC Radio One grabs the #1 spot for A12+ with an 13.6% share of hours tuned (down from 13.8% last time out). Taking the top spot for F25-54 was QM-FM, posting a 14.6% share (down from 16.8% last time out). Virgin grabs the lead for M25-54 listeners, delivering a 10.4% share (up from 7.8%) followed closely by the FOX at 10.1%. The FOX is out in front for M18-34 with a 14.6% share of hrs. tuned (up from 14.0%). When it comes to Females 18-34, Z95.3 takes top spot with 17.1 % share.
Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 10.9% share of hours tuned (up from 10.5%). NOW! Radio takes top spot for F25-54, delivering a 16.9% share (down from 19.0%). NOW also tops the list for M25-54 with a 13.0% share (up from 12.0%). For M18-34, Sonic leads the way posting a 15.3% (down from 15.9%). For F18-34 NOW! delivered a 19.7 (down from 21.6 %).
Calgary: Country 105 leads the way for A12+ with a 10.6% (up from 8.9%). Country105 is popular with women, taking #1 spot for F25-54 delivering a 12.0% share (up from 11.1%). For M25-54, X92.9 is #1 with a 10.6% (up from 7.9%). CJAY92 takes top spot for M18-34 delivering a 14.8% (up from 13.1%). Country105 is #1 for F18-34 posting a 14.8% share (down from 15.8%)
MUCH MORE CANADIAN BROADCAST NEWS IS HERE AT THE BROADCAST DIALOGUE WEBSITE
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