X92.9 in Calgary is celebrating 10 years of being Calgary’s Alternative radio station. The station launched January 1, 2007 and immediately found an audience. It’s brand promise has made it a favourite in a city where Millennials are becoming the majority. In this episode we discussed hiring talent, managing talent, and giving yourself permission to create great radio programming in the name of branding instead of ratings.
We also spend some time discussing Power 97 in Winnipeg which we programmed at different periods. Christian from 2002-2004; and me from 2006 to 2014. Its parent company unloaded the brand in 2015, only to bring it back 20 months later.
This episode of the podcast is brought to you by Promosuite – www.promoquite.com/soundoff –
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“Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
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