TOP-LINE RADIO STATISTICS
Saskatoon CTRL Source: Numeris Survey Period:
Radio Diary Survey February 27, 2017 – April 23, 2017
Demographic: A12+ Area: 7109 (Saskatoon Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Share % Ctrl Reach (000) Share Trend
CFMC – C-99 18.8 97.2
CJMK – COOL 12.0 42.4
CJDJ – Rock 102 9.4 40.3
CBK1 – CBC 9.1 22.9
CKOM – NewsTalk 8.2 39.1
CKBL – The BULL 7.4 37.1
CFWD – CRUZ 7.2 36.9
CBKS – CBC 4.6 20.9
Universe – Estimated population of the Central Market Area.
Central Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week. Value is expressed in 000’s.