TOP-LINE RADIO STATISTICS
Saskatoon CTRL Source: Numeris Survey Period:
Radio Diary Survey February 27, 2017 – April 23, 2017
Demographic: A12+ Area: 7109 (Saskatoon Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Share % Ctrl Reach (000) Share Trend
CFMC – C-99 18.8 97.2
CJMK – COOL 12.0 42.4
CJDJ – Rock 102 9.4 40.3
CBK1 – CBC 9.1 22.9
CKOM – NewsTalk 8.2 39.1
CKBL – The BULL 7.4 37.1
CFWD – CRUZ 7.2 36.9
CBKS – CBC 4.6 20.9
TERMS
Universe – Estimated population of the Central Market Area.
Central Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week. Value is expressed in 000’s.
Source: Numeris
Adults 25-54
C95 24.5
Rock 102 12.4
Cruz FM 10.7
Cool FM 10.5
The Bull 9.5
CBC Radio 1 7.8
CKOM 5.5
CBC Radio 2 4.5
CJWW 2.1
Thank-You Darren. This shows the true picture in a market where three stations are playing mostly the same music. That sound entered the market with the arrival of Cruz. Then the others basically copied their library. Hmmmm. Saskatoon ‘s radio landscape is one of the strangest in the entire country.
By comparison, here’s Darren’s posting from Dec ’15:
Darren C.
Saskatoon (Adults 25-54)
C95 – 22.3
Rock 102 – 13.5
Cruz FM – 11.1
The Bull – 10.7
CKOM – 8.7
CBC Radio 1 – 7.0
Cool FM – 6.4
CJWW – 4.2
CBC Radio 2 – 3.9