Mercedes-Benz, BMW, Hyundai Pull Ads from Bill O’Reilly Fox News Show


Apr. 3, 2017

Mercedes-Benz said Monday that it has “reassigned” its advertisements on “The O’Reilly Factor” following a report about five settlements with women who alleged sexual harassment or verbal abuse by the show’s host, Bill O’Reilly.

In a statement provided to CNNMoney, a spokesperson for the car company called the allegations against O’Reilly “disturbing.”

“Yes, we had advertising running on The O’Reilly Factor (we run on most major cable news shows) and it has been reassigned in the midst of this controversy,” said Donna Boland, the manager of corporate communications at Mercedes-Benz. “The allegations are disturbing and, given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now.”

It’s not clear yet whether other companies will follow Mercedes-Benz’s lead. CNNMoney reached out to more than 20 companies and brands that have advertised on the “O’Reilly Factor” to ask for a response to a report published by the New York Times over the weekend. The Times reported that settlements totaling $13 million had been reached with five women who accused O’Reilly of inappropriate behavior.

One of them, Lexus, provided a statement to CNNMoney in which it said, “The Lexus ads appearing on the O’Reilly Factor are part of a wide ranging media package, with ads appearing on a variety of cable television programs. We take our duties as a responsible advertiser seriously, and seek to partner with organizations who share our company culture and philosophy of respect for all people. We will continue to monitor the situation and will take any appropriate action through our media buying partners.”


Early Tuesday, another carmaker, HYUNDAI, joined Mercedes in the ad boycott of O’Reilly.  And a few hours later, BMW joined the list. 


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