Network Ad Sales boss Linda Yaccarino takes issue with new Total Content Ratings
NBC isn’t sold on Nielsen’s new Total Content Ratings measurement, saying it fails in its ambition to track viewers across all platforms, not just TV.
In a letter sent to Nielsen and obtained by TheWrap, NBC Ad Sales boss Linda Yaccarino expressed “deep concerns” over the product and said she doesn’t want it to be released any time soon. Yaccarino is all in favor of tracking viewership across multiple platforms, but said Nielsen’s new measurement won’t get the job done.
Nielsen replied in a statement to TheWrap:
Nielsen stands behind our Total Audience Measurement. Total Content Ratings is on schedule to syndicate data on March 1st, at which time Nielsen clients will be able to use the data for external purposes. Up until this time, the data being released to publishers and, subsequently, to agencies is for internal evaluation only.
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