The ridiculous assumption underlying iHeartRadio Canada

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By Steve Faguy

fagste

October 3, 2016

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Today was launch day for iHeartRadio Canada, a new mobile app, platform and brand licensed by Bell Media.

iHeartRadioImage

Aside from a weekly top 20 countdown show, and the rebranding of the Much Music Video Awards, most of the effects so far aren’t on the air but rather on digital media, and affect how you access radio stations through the Internet.

Many people were no doubt surprised when they visited their local radio station’s website today to find out it had been replaced by a page on iheartradio.ca.

Like a lot of website redesigns these days, this change favours style over substance. It’s very simplified, with only four or five pages in the navigation menu: News, Shows, Contests, Audio/Video, and Events. (There are also smaller links to contact pages, a list of recently played songs, and social media accounts.)

Other stuff has fallen by the wayside. One person already emailed me to note that full-show podcasts that used to be accessible on the old websites are nowhere to be found now. (The audio/video section has clips.)

 

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