Average Daily Universe: 2,229,000
TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.
Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.
Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
Source: Numeris
Surprised that CBC Radio Two FM doesn’t register higher. It’s got the kind of playlist that CFOX has recently changed towards. Tom Power has left the morning show to replace Shad as q host. Rich Terfry continues to ably host the Drive show.
I’m willing to bet the audience Radio Two does attract is well educated and urbane. Plus CBC honchos seem to be backing off airing commercials which should make listeners and competing private sector FM stations very happy.
Most surprising and uplifting is LGs rise in the ratings, might be a summer blip but good on them. JR and Peak are weak, same building management. Rock 101s ratings will improve with a few job replacements. And finally when are they finally going to do something at KISS, some many listeners have permanently left.
If you could turn back time, just imagine how dominant the NW of say the mid nineties to whenever the butchery began. A full sports department including Dan Russel. Neil Mcrae Frosty,the “A TEAM”. There isnt any competition . The NW of old would OWN the airwaves in this city.
CKNW may have benefited a little by the Drex move (and maybe even the Foxman addition).
However what certainly helped them was:
– No Canucks games. (See 1040’s drop).
– CBC’s “Q” being dead in the water. (See their drop).
The fact is however, ‘NW seems to have (temporarily?) stopped the slide it’s been in over the past few years.
Perhaps the station is finally putting the “good old days”, and the Bill Good days … behind them, and is actually developing something “NEW”.
Larry: ‘NW was always “good”, even when the ratings were 8 or 9 !
I find it really humouring, but also quite saddening how much people enjoy talking smack on these things… Also, i’ve noticed a trend recently where everyone likes to bash modern radio? Have you ever thought HEY (just like everything else in this world) things change? That we have to adapt to new generations? New trends?
If you’re still complaining about CKNW’s modern line up (for the 100th book in a row), or complain that radio is HORRIBLE today… You’re obviously VERY close minded & just flat out bitter.
No, not bitter at all. Just because you are willing to settle for third rate radio doesnt mean someone else is bitter. As far as 100s of bad ratings Ill bet that the ad revenue is down even if you time and inflation and www adjust . Close minded? Maybe but I have a memory and I can remember the “good old days”. The demographic that kept NW on top has passed on, but every day the demographic is renewed as the population ages. Fastest growing demographic and the brass at NW dont get it.
Unfortunately, even “owning the airwaves” nowadays is not like it was in the past. The pool of actual radio listeners is much diminished from what it was say a decade ago. This is as true for radio as it is for TV, perhaps even more so. Fewer ear (or eyes) means lower ad rates, and all that entails.
Not sure how TSN1040 can afford the abysmal ratings they consistently put up. What makes it even more ludicrous is that when you look at the staffing, they have most shows with 2-3 hosts which might be great if your ratings are good but when they are being challenged by a Christian Radio Station from Bellingham something is broken. There probably should be skinning down of the personnel at the minimum and more than likely more syndication.
I use to love the Team1040 but switched back to 980 when they fired the old crew and brought in guys like Matt Sekeres and Bro Jake. It doesn’t really feel like a Vancouver radio station anymore imo.