Research Director Inc.’s Analysis of July Radio PPM’s for Seattle


SEATTLE: A Movin’ Experience

If this weren’t data we were talking about, it would seem that HUBBARD Top 40/M KQMV (MOVIN) was just toying with the rest of the market. The station was #1 6+ for the seventh straight survey (6.1-6.3). But there’s more to come. BONNEVILLE Talk KIRO-F remained at #2 (5.8-5.7) but was joined by iHEARTMEDIA Classic Hits KJR-F (THE JET), which moved up a spot (5.3-5.7). HUBBARD AC KRWM (WARM) inched up to #4 (4.6-4.8) while two stations ended up in the same #5 space at the same time. CBS RADIO Classic Rock KZOK repeated from last month (4.6-4.4) while UNIVERSITY OF WASHINGTON N/T KUOW was up from #7 (4.2-4.4). ENTERCOM Active Rock KISW landed its lowest share in over a year (4.7-3.9) and fell four places to a tie at #8.

Last month it appeared there might be a race in the 25-54 demo. How quickly things can change. KQMV was up slightly for its seventh win. KISW remained at #2 but fell well back of the leader as it ended a two-book run. KJR-F, on the other wing, was up to #3 as it ended a three-book slide. ENTERCOM Rhythmic AC KHTP (HOT) slipped to #4 with a flat performance. iHEARTMEDIA Hot AC KBKS (KISS) jumped five places to #5 with its best book in over a year. KRWM stepped back to #6 despite posting its biggest number since FEBRUARY.

For the first time since FEBRUARY, KQMV cracked the double-digit barrier 18-34. KHTP remained at #2 but even with its best book in over a year, the stations were separated by a share and a half. ENTERCOM Alternative KNDD (THE END) gave back almost all of last month’s huge gain but remained at #3. KISW was again #4 but was down for the fourth book in a row. iHEARTMEDIA Top 40/M KPWK (POWER) took a step up to #5 but was really flat. KBKS was close behind at #6 thanks to its largest share in over a year. KJR-F dove a couple of places to #7 with its lowest cruising altitude since JANUARY.

All KQMV did 18-49 was extend its already vast lead on the rest of the field by posting its best score since MARCH. KHTP was up to #2 with its highest mark in over a year but was still over two shares off the lead. KISW slid back to #3 with – once again – its lowest total in over a year. Two books ago KBKS was sitting at #11 but its recent surge landed it at #4. KNDD dropped back to #5 with a slight decrease while KJR-F landed at #6 with a very even performance.

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