Edmonton PPMs: February 29, 2016 – May 29, 2016 (Numeris)

Average Daily Universe: 1,174,000



Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.

Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.

Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.

Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

Source: Numeris


  1. Hot sure can’t seem to break lose overall. Can anyone on the inside give us an idea of Edmonton Radio morning shows such as Ryder in comparison to other morning shows? How much lower can Virgin go before a flip in sight?

  2. Ryder has a REALLY good show but his sense of humor isn’t for everyone. You have to get it to enjoy the show. It has been a year since Virgin fired Pepper and Dylan , looks choice is paying off real well.

  3. You sure have to give it to NOW. Not just a great mix of music, but each personality throughout the day know how to engage their listeners. The format has all the makings of taking on talk radio. I also notice the station is very into social media, consistently using to its fullest advantage. The NOW format could be used in other markets like Vancouver or Calgary. I’m thinking for Pattison to flip Vancouver’s Peak.

  4. I would not want to be working at Virgin right now, looks like some changes are needed. On air and behind the scenes.. Very impressed with CISN

  5. NOW has a great team. Agree with Ryley Virgin needs changes and Cruz has hit rock bottom. Cruz had great potential but the music and DJ’s need changing.

  6. Do you guys know why The Bounce has a huge figure in Daily CUME, but their share and Ama is a bit small? I find it puzzling how they’re basically 2nd according to the daily cume…

    and yes…took a look at those Virgin numbers… scary.

  7. Agree with Chris. Rock bottom for Cruz. But what now? Another flip? Clean house again? At what point are the actual decision makers held accountable?

    Also impressed with Bounce. P&D are earning their money. Good for them.

  8. There’s nothing wrong with Cruz FM but they need to find some better on-air talent and promote the station better to attract more listeners


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