Universe – Estimated population of the Central Market Area.
Central Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
I never thought I’d see the day the Zone beat the Ocean. Is this a result of the firing of Forbes and Marshall? Very nice book for the Q.
Surprised to see the Q so far down. They have the best newsroom in the city. Constantly amazed to see the mumbling, stumbling CFAX do as well as it does. I guess it is what one might expect from a city which constantly elects flakes for mayor.