Research Director Inc. Analyzes Seattle April PPM, Reveals Demo Leaders


Seattle-Tacoma: A Big Move

As you are about to see, it was a good month to be HUBBARD Top 40/M KQMV (MOVIN).  The station was #1 6+ for the sixth time in the last seven surveys (6.9-6.0).  However, due to the down nature of MOVIN’s performance, iHEARTMEDIA Classic Hits KJR-F (THE JET) was able to close the gap at #2.  Of course, it didn’t hurt that THE JET landed its largest share since SEPTEMBER (5.4-5.8).  BONNEVILLE Talk KIRO-F remained at #3 with its lowest share since JUNE (5.3-5.0) and was embedded with CBS RADIO Classic Rock KZOK.  It moved up from #5, ending a two-book slide (4.7-5.0).  HUBBARD AC KRWM (WARM) dropped back to #5 as it endured its fourth straight down book (5.0-4.9).

Though it has lost a substantial part of its share over the last two surveys, KQMV remained #1 25-54 for the fourth book in a row.  KJR-F moved up to #2 despite a small loss but still trailed the leader by more than a share.  ENTERCOM Active Rock KISW had its least productive outing in over a year as it stepped back to #3.  Meanwhile, ENTERCOM Rhythmic AC KHTP (HOT) was up to #4 with its most productive outing in over a year.  CRISTA Christian Contemporary KCMS (SPIRIT) was off slightly and stepped back to #5.  KRWM had its lowest total since OCTOBER to drop four places to a tie at #9.

KQMV was down sharply 18-34 but was still #1 in the demo with about a share lead over the two at #2.  Though KISW had its lowest mark since NOVEMBER, it remained in place at #2.  KJR-F was up from #3 with a slight increase.  KHTP was stationary at #4 with a slight increase, as well.  ENTERCOM Alternative KNDD (THE END) moved up to #5 with a small increase while iHEARTMEDIA Top 40/M KPWK (POWER) dropped to #6 with its lowest share since DECEMBER.

Normally, landing your lowest share in over a year would cause quite the commotion.  Perhaps that is true within the halls of KQMV but in the 18-49 rankings, it only drew the station closer to the pack.  And, it’s still not that close as #2 KISW was more than a share behind.  KJR-F remained at #3 with its highest share since SEPTEMBER.  KHTP moved up to #4 with its best performance in over a year while KNDD stepped back to #5 with a slight decrease.  SINCLAIR Hot AC KPLZ (STAR) was up to #6 (from a tie at #11) with a solid increase.

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