Exec Who Resigned Following Controversial Letter, for Canadian Launch
By Karen Bliss
March 29, 2016
In a classy move of forgive-and-forget, Bell Media has hired experienced radio executive Rob Farina as a senior advisor for the launch of iHeartRadio in Canada. He begins his role on May 1, 2016. iHeartMedia, the largest radio company in the U.S., announced its expansion into the country earlier this year.
Farina is the Rogers Radio exec who sent an “urgent letter” to fellow Canadian broadcasters last November, accusing Bell Media and new president of entertainment production and broadcasting Randy Lennox of using his former position as long-time Universal Music Canada’s president to land exclusive content opportunities. Farina quickly apologized and resigned.
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