Friday March 18, 2016
Nielsen is launching Nielsen Digital Audio Ratings, billed in a release from the company as, “The new solution to measure over-the-air radio listening, across mobile apps and web players, regardless of ad model and device — smartphones, tablets and computers.” Initially, the new ratings will report listening to digital streams of AM/FM radio stations and e-radio stations only in the 48 markets measured by Nielsen’s PPM. Measurement for custom-curated and on-demand audio — including podcasts — is currently in development.
“With the way people consume content in a continual state of change, it’s critical to capture all of the platforms where people are listening to audio, whether on the radio, computers or smartphones,” said Brad Kelly, Managing Director, Nielsen Audio.
“To achieve Total Audience for audio, we must provide a comprehensive view of listening behavior across all platforms and what better way to start than with radio. Nielsen Digital Audio Ratings allows broadcasters, advertisers and marketers to better understand the dynamics of a station’s over-the-air and online audiences.”
Beginning with Nielsen’s April 2016 survey data (released in mid-May) clients will need to license the new Nielsen Digital Audio Ratings to access data related to their own media properties and the data of other subscribers.