Seattle Radio PPM Analysis for October by Research Director, Inc.


SEATTLE-TACOMA: 12th Man Radio   One of the beauties of sports is that hope springs eternal for every fan at the beginning of each season. By now, SEAHAWKS fans have forgotten the inventive play calling in the SUPER BOWL and stand ready to cheer on this year’s underachieving squad. That is certainly one explanation for the recent performance of BONNEVILLE Talk KIRO-F. The station moved to #1 6+ with its best book in over a year (6.2-6.8). It is not technically the NFL flagship. That goes to BONNEVILLE Sports KIRO-A, which was up slightly at #8 (4.1-4.3). But it seems like the simulcast helped. HUBBARD Top 40/M KQMV (MOVIN) had its best book since JUNE (6.3-6.6) to remain at #2. Last month’s surprise story – iHEARTMEDIA Classic Hits KJR-F (THE JET) – lost some altitude. The station saw its four-book surge come to an end (6.5-5.4) as it fell from the top to #3. CBS RADIO Classic Rock KZOK was down for the second consecutive survey as it remained at #4 (5.6-5.3). ENTERCOM Active Rock KISW was motionless at #5 (4.7-5.0) but was joined by CBS RADIO Country KMPS, which moved up from #6 with its best showing in over a year (4.5-5.0).

KQMV was #1 25-54 for the second month in a row with its best share since MARCH. KISW bounced back from last month’s downturn to remain at #2 while KIRO-F moved up two places in the standings to #3 with its highest total since NOVEMBER. KJR-F ended a strong five-book run and dropped back to #4. ENTERCOM Country KKWF (THE WOLF) posted its lowest score in over a year but remained at #5. It was tied with KZOK, which took one step back with its smallest number since JANUARY. A little farther down the list was SINCLAIR Hot AC KPLZ (STAR). The station had its best book since DECEMBER and moved up five places to #8 – its highest rank since NOVEMBER.

KISW popped a big one 18-34 as it moved back to #1 with its best performance since APRIL. Last month’s leader – KQMV – dropped back to #2 with just a slight loss of share. It shared the stage with ENTERCOM Alternative KNDD (THE END), which moved up a spot thanks to its highest score in over a year. These three stations were well clear of the rest of the pack. Speaking of which, KKWF remained curled up at #4 despite landing its lowest number since JANUARY. KZOK took a step forward to #5 with a small increase while iHEARTMEDIA Top 40/R KUBE stepped back to a tie at #6 with its least productive outing since APRIL. KMPS moved up six places to #8 with its best book in over a year. Could a rootin’ tootin’ country battle be looming?

Both KQMV and KISW continued to dominate 18-49. The former was #1 for the second month in a row while the latter remained at #2. For the last fourteen books, these two have taken turns at the top spot and have never been below #2. KNDD moved up to a distant #3 with its best book in over a year. KKWF again had its lowest share in over a year. It remained at #4 but was tied by KIRO-F, which moved up from a tie at #8 thanks to its highest score in over a year. KJR-F did not sustain last month’s monster book and dropped three places to #6 while iHEARTMEDIA Top 40/M KBKS (KISS) fell to #7 from a tie at #5. KMPS again had its best performance in over a year to move up five slots to #8.

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