David Bray’s PPM Analysis .. Edmonton .. Sept. 2015


Today is the day we look at the summer numbers to see who was hot.  The new PPM radio ratings release from Numeris (formerly BBM) completes the thirteen week period covering June1st to Aug. 30th, 2015. Toronto advertising exec examines the demo leaders.

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 12.1% share of hours tuned (up from 11.1%). NOW! Radio takes top spot for F25-54, delivering a 10.1% share (down from 16.7%). NOW also tops the list for M25-54 with a 15.9% share (up from 15.7%). For M18-34, NOW! posted a 18.3% (down from 19.1%) For F18-34 NOW! delivered a 23.2%.

(courtesy BroadcasterMagazine.com)


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