Today is the day we look at the summer numbers to see who was hot. The new PPM radio ratings release from Numeris (formerly BBM) completes the thirteen week period covering June1st to Aug. 30th, 2015. Toronto advertising exec David Bray examines the demo leaders.
Calgary: Country105 leads the way for A12+ with a 10.9% (up from 10.2%) followed closely by XL103 with a 10.8% share (down from 10.9%). Country 105 is popular with the ladies, taking #1 spot for F25-54 delivering an 11.8% share (up from 11.3%) followed by XL103 at 11.1%. For M25-54, XL103 is #1 with an 11.4% (down from 12.4%). Country 105 takes top spot for M18-34 delivering a 14.7% share. Country 105 is #1 for F18-34 posting a 14.5% share.