PPM Top-line Radio StatisticsCalgary CTRL
Survey period: Radio Meter 2014/15 – June 1, 2015 – August 30, 2015
Demographic: A12+
Station AMA Daily Cume Share % Trend
CKRYFM (Country 105) 7.4 146.7 10.9 +0.3
CFXLFM (Oldies) 7.1 138.4 10.5 +0.6
CHQR (News/Talk) 5.8 78.8 8.5 +0.9
CBR (Radio One) 5.3 92.2 7.9 +0.7
CIBKFM (Virgin Radio) 4.0 169.1 5.8 -1.4
CFGQFM (Classic Rock) 4.0 87.4 5.8 -0.6
CKMPFM (AMP Radio) 3.6 121.8 5.3 +0.4
CFFR (All News) 3.4 104.1 5.0 +0.3
CHUPFM (UP!) 3.4 102.2 5.0 +0.9
CJAYFM (Active Rock) 3.1 89.8 4.5 +0.3
CHFMFM (Kiss FM) 3.0 102.7 4.4 -0.4
CFEXFM (Mod. Rock) 2.7 87.8 4.0 -0.9
CJAQFM (Jack FM) 2.6 90.3 3.8 n/c
CKCEFM (Kool FM) 2.2 102.3 3.2 -1.7
CFAC (All Sports) 1.8 44.5 2.7 -0.9
CKMX (Comedy) 1.7 27.0 2.4 +1.3
CBR FM (Radio Two) 1.3 26.9 2.0 +0.4
CHPKFM (The Peak) 1.2 45.4 1.7 +0.3
TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.
Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.
Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
Yikes on Rogers. I just can’t see anyone at Rogers happy with these trending numbers.
The Peak going almost two years now as of this winter. Ratings are an exact reflection of how it sounds. I just can’t see Mr. Pattison letting this cluster of KOOL-PEAK stay in the basement. Too much money can be made in Calgary. A total overhaul of management is probably needed. Right now it’s just bad, complacent radio, run by an old boys club that were last relevant in Moncton (New Brunswick) back in the 1990’s.
The Peak is a disaster. It doesn’t seem like anyone in that building knows what AAA is.