By Harvey Oberfeld
July 31st, 2015
CTV local Vancouver news has cut the ratings/audience gap separating it from Global BC AGAIN … achieving its BEST results ever.
In July, 2012 Global BC had a lead of 4.3 ratings shares over CTV; that slid in July 2013 to 2.9 shares; in July, 2014 to 2.7 shares and this past month that dropped again …to only a 1.46 share gap.
(From Nielsen: ”Ratings and share are percentages not flat numbers. A 4.4 household rating/8 share means that 4.4% of all households (that is to say homes with a TV set, not total number of people) watched the indicated program, while among those households watching TV at the time 8% of them watched.”)
CTV says its July overall ratings for its News at Six in the key Adult 25-54 year old demographic averaged 2.15 … its BEST July in the station’s history and it’s BEST month in more than 8 years.
Global Newshour’s July average was reportedly 3.61 …a gap of 1.46 … which CTV says is “the smallest ever between the two stations”.
I’ve also heard that last Monday, CTV actually beat Global at BOTH 5 p.m. AND 6 p.m.
CTV at 5 p..m scored a 2.2 rating, compared to 1.7 for Global and at 6 p.m., CTV News captured a 3.4, beating the Newshour’s 3.0.
The brass there say there has been an upward trend of 6% in CTV Vancouver’s “2+ rating over the same period last year” … while Global News experienced “an overall decrease of 11% during the same period”.
These numbers SHOCK me … even though I have pointed out so many times (and been castigated for it by some) how Global, in my view, has watered down, damaged its product and, in my view, disrespected its viewers.
But the results give me no ”Schadenfreude” satisfaction: it actually hurts to see the once MIGHTY Newshour … where more than 600,000 (and MORE) British Columbians tuned almost every night … reduced to its current state.
While our arch-rival competitor, CTV, grows and closes the gap!
I blame management … or should I say mismanagement: poorer hiring; poorer producing; poorer story selection; poorer writing; poorer supervision …and what looks to me sometimes as just laziness.
Just a couple of weeks ago, Global had what I believe COULD have been a great story, but left incomplete: how Cambie Street assembled properties have been left to languish in an unkempt mess. The story included unhappy neighbours, but even though there was a huge sign identifying the developer … there was NO visit to the developer’s office … no doubt pretty tidy digs ….. where they could have demanded, with cameras rolling, an explanation and a cleanup. Or what about a visit to City Hall!
Or another possible really good story, left incomplete: about BC rolling in a BILLION DOLLARS of profit from increased gaming. The story included a casino business spokesperson and a spokesperson worried about excessive gamblers … but I did NOT see anyone chasing the Minister responsible, demanding to know WHERE IS THAT BILLION BEING SPENT? ON HEALTH CARE? Or the Opposition raising its concerns. Terrible omissions in my opinion … especially since the Legislature was in session in Victoria. Could have made the story great!
That would NOT have been left out under Cameron Bell and Keith Bradbury … who took the Newshour to the TOP.
I’m not sure why the Global show/operation has become so slack … but clearly the viewers … or should I say former viewers … have noticed.
However Newshour fans may still take heart: there is a NEW news director now in charge, Jill Krop, an experienced journalist, anchor; and they’re about to get a new Assignment Editor … a very key newsroom job … so station stalwarts are looking for big “changes” this Fall.
Hopefully those “changes” will be in the upward direction … and I won’t have to watch my alma mater slip further into a hole … as CTV continues to celebrate.