More Nielsen/Voltair Number Crunching From Randy Kabrich




July 27, 2015

Randy Kabrich

Last week (NET NEWS 7/21), NIELSEN’s decision to finally comment on VOLTAIR — ruling that the ratings service will not support it, but would make improvements on the PPM instead — didn’t surprise RANDY KABRICH, who considers this entire brouhaha as much ado about very little, if anything.

What’s worse, VOLTAIR’s presence is getting both credit and blame it doesn’t deserve. “So NIELSEN has told you that VOLTAIR does not turn the radio rating world upside down as you know it,” he wrote on his blog.

“In their testing, they only found the unit to be of some benefit when the background noise was equal or greater to the loudness of the source (your radio station).”

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