Netflix Stock Soars on SUPER Subscriber Growth

Reed Hastings
Reed Hastings
 AP Images
7/15/2015 1:15pm PDT

The company added 3.3 million new streaming members during the second quarter.

Netflix has crossed the 60 million subscriber threshold.

The company announced Wednesday that it ended the second quarter with 62.7 million streaming subscribers. When including non-paying subscribers, Netflix has nearly 65.6 million members, up from the 64.8 million that CEO Reed Hastings had projected.

Netflix shares, which closed down 2 percent for the day, were up as much as 11 percent during after-hours trading on the strong subscriber growth.

Revenue was $1.48 billion for the quarter, down from the $1.65 billion that Wall Street was expecting. Earnings per share came in at 6 cents adjusted for the 7-to-1 stock split that Netflix just conducted, falling in line with the expected range of 4 cents to 9 cents.

The company has attributed its subscriber growth to anticipation around its original programming slate, which included the second-quarter release of Orange is the New Black,Marvel’s DaredevilSense8 and Grace and Frankie. This was the largest number of high-profile original shows to launch in the same quarter since Netflix began investing in content with 2013’s House of Cards.

Netflix says that nearly 90 percent of subscribers have engaged with original content on the streamer. The streamer also noted that the Sunday after Orange is the New Black‘s season three premiere set a record for global watch hours on a single day despite being up against HBO’sGame of Thrones season finale and NBA finals.

Although the company doesn’t disclose ratings, Hastings said in a note to shareholders thatDaredevil “debuted to strong engagement, particularly for a new show” while Grace and Frankie“has found a broad and appreciative audience around the the world.” Both shows have been renewed for a second season.

The streamer says it will spend nearly $5 billion on content next year as it invests further in its original programming including series, documentaries, stand-up specials and films.


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