Report Finds 16% of Canadians have Cut the Traditional TV Cord

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By The Canadian Press July 4, 2015 3:30 PM

  
Cutting the cord: 16% of Canadians don’t pay for traditional TV service, CBC report finds 
This guy is taking ‘cord-cutting’ very literally.

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HALIFAX — A growing number of Canadians are ditching their traditional television subscriptions, according to a new CBC research report.

The May 2015 report said more than half of Canadians currently without cable television have “cut the cord,” meaning they had a television subscription and cancelled it.

“With the prevalence of TV content on the Internet and Netflix, Canadians are seeing less need to have a TV subscription,” the report said.

Sixteen per cent of Canadians don’t pay for a traditional TV service, up from 12 per cent three years ago, the report said.

“We consider it a big jump,” said Mark Allen, senior director of corporate research at CBC/Radio-Canada in Ottawa. “People have realized that if they’re a light TV viewer, they can get what they need on the Internet.”

Allen said cord cutters are finding other ways to watch their favourite shows and some believe they were paying too much for television.

Marjie Lynn was looking for ways to save money when she decided to cut ties with her television provider.

“We’re the average Nova Scotian family, living paycheque to paycheque to paycheque and…you look at things that you can do, and one of those was cutting off cable,” said the educational assistant in a recent interview from Hantsport, N.S.

“With the wonders of Netflix and online streaming… you can basically achieve all the TV watching that you want.”

The report also said a fifth of television subscribers were interested in cutting the cord, with a third already having taken steps towards that end.

READ MORE OF THIS STORY  HERE  AT THE VANCOUVER PROVINCE WEBSITE

 

http://www.theprovince.com/entertainment/Cutting+cord+Canadians+traditional+service+report+finds/11188994/story.html

5 COMMENTS

  1. Ditto Bud, but only been over 5 years for me. With the Internet and watching what and when is a lot better than the dumbed down this is what’s happening and here’s what to watch approach.

  2. 90% of TV channels on TV are crap. Ditching cable at the end of the month. Short Shaw stock – they are going to sink like a stone.

  3. Don’t be so sure about Shaw stock. The physical cable remains an in-demand commodity until we get to municipality-scale wi-fi (or broadcast Internet). That is some time off. Meanwhile, vertical integrators such as Shaw (meaning they control, on one way or another the content production, the TV channels and the distribution medium (both OTA annd cable) ) should continue to do relatively well.

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