“This reflects the larger consumer trend that we see across all media, which is live consumption of any media, including television, shifting to on-demand, self-curated experiences.”
By Joseph Lichterman
June 10, 2015
There are early indications that the digital listenership habits of the public radio audience are changing, as fewer people listen to live streaming audio and a growing number choose to tune in on demand.
Total live streaming hours fell 6 percent in the first quarter of 2015 from the year prior, according to data from NPR Digital Services, which monitored 239 different public radio streams. Meanwhile, on-demand listening — which for NPR includes podcasts and individual segments that were initially broadcast on air — seems to be growing by a few different metrics, NPR said.
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