Lethbridge Radio Ratings… Spring 2015


TOP-LINE RADIO STATISTICS Lethbridge CTRL Source: Numeris (BBM Canada) Survey Period: Radio Diary Survey March 2-April 26, 2015 Demographic: A12+ Area: 8019 (Lethbridge Ctrl) Daypart: Monday-Sunday 5am-1am

Station                 Format             Share           Central Reach       Trend

CHLB FM            Country              20.6                   21.6                     -2.9

CJOC FM           Classic Hits        19.5                    23.8                    +4.6

CFRV FM               HotAC               12.8                     22.2                   -1.9

CKBD FM              ModRock            7.9                      13.9                   new

CJRX  FM      MainstreamRock    5.3                      10.5                  –3.4

CJBZ FM*            Top40/CHR       4.6                       14.4                   -3.3

*Spill Station-TERMS Universe – Estimated Population of the Central Market Area. Spring 2015 Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts. Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio. Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week




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