TOP-LINE RADIO STATISTICS Lethbridge CTRL Source: Numeris (BBM Canada) Survey Period: Radio Diary Survey March 2-April 26, 2015 Demographic: A12+ Area: 8019 (Lethbridge Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share Central Reach Trend
CHLB FM Country 20.6 21.6 -2.9
CJOC FM Classic Hits 19.5 23.8 +4.6
CFRV FM HotAC 12.8 22.2 -1.9
CKBD FM ModRock 7.9 13.9 new
CJRX FM MainstreamRock 5.3 10.5 –3.4
CJBZ FM* Top40/CHR 4.6 14.4 -3.3
*Spill Station-TERMS Universe – Estimated Population of the Central Market Area. Spring 2015 Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts. Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio. Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week
