In radio sales, you win with people. You lose with them, too.
73% of radio sales managers say it’s getting more difficult to hire quality salespeople, according to the just-released State of Media Sales™ study conducted by the online newsletter Media Sales Today.
In fact, lack of sales talent or competency is now the greatest frustration radio station leadership faces today, cited by more than 62% of radio sales managers and executive managers surveyed from December 2014 to January 2015. Traditional challenges of insufficient budget and corporate expectations rank a distant second and third, respectively.
When we at Sales Development Services talk to many of our 2,000+ media properties across the U.S., the conversation frequently turns to this topic.
I’ve found there are five common perceptions and misperceptions that make recruiting good salespeople challenging for most radio stations in most markets:
FOR MORE ON THESE PERCEPTIONS AND MISPERCEPTIONS, PLEASE CLICK HERE