Research Director Inc.’s PPM Analysis & Demo Leaders: Seattle-Tacoma


(courtesy .. March 18th)

Seattle-Tacoma: It Was A Moving Experience

When you call a pass on second and goal from the one, the only way to forget your lunacy is to listen to music.  That likely explains the new hotness surrounding HUBBARD Top 40/M KQMV (MOVIN).  The station was #1 6+ for the second book in a row but opened up quite a lead (5.8-6.6) over its cluster sister.  That would be HUBBARD AC KRWM (WARM), which remained at #2 with a slight loss (5.6-5.5).  ENTERCOM Active Rock KISW moved up to #3 with its best performance since MAY (5.2-5.4).  Meanwhile, BONNEVILLE Talk KIRO-F dropped back to #4 just by being flat (5.3-5.3).  UNIVERSITY OF WASHINGTON N/T KUOW slipped back to #5 (5.2-5.0).  A year ago the station was #1 with a 5.1 share.  A couple of stations were bubbling under at #6.  CBS RADIO Classic Rock KZOK advanced from #9 with its best book since NOVEMBER (4.1-4.7) while ENTERCOM Country KKWF (THE WOLF) loped in from #7 (4.4-4.7).

Two stations had their best 25-54 numbers in over a year and were rewarded with a share of first place.  KISW was there last month while KQMV moved up from #2.  KKWF had its best share since AUGUST to remain a solid – if distant – #3.  CRISTA Christian Contemporary KCMS (SPIRIT) also had its highest total in over a year as it remained firmly ensconced at #4.  KZOK only had its best showing since NOVEMBER but that was good enough to drive the station forward to #5.  The two stations that were tied at #5 last survey were no longer tied nor at #5.  There might be a reason for that but we won’t go out on a limb.  KIRO-F was flat as it slipped to #6 while BONNEVILLE Sports KIRO-A dropped to a tie at #13 with its lowest share since JULY.

KQMV had been on a four-book 18-34 losing streak that had seen the station lose over two points from its total.  That ended with this book as MOVIN came roaring back with its best showing since NOVEMBER to place a stranglehold on the #1 position.  KISW dropped back to #2 but was flat.  These two stations were well clear of the rest of the field.  ENTERCOM Alternative KNDD (THE END) remained at #3 with its best book in over a year and it was joined by KKWF, which advanced from #4 with its highest total since SEPTEMBER.  iHEARTMEDIA Top 40/M KUBE landed its best number since MARCH to move up to #5 while CBS RADIO Adult Hits KJAQ (JACK FM) fell back to #6.

The top five 18-49 remained relatively unchanged from last survey with the exception of a broken tie.  Previously, KQMV and KISW were tied at the top.  Both stations had solid books this survey but MOVIN exerted itself a little more as it dropped its best number since OCTOBER.  KISW fell back to #2 despite its best book in over a year.  KKWF was back at #3 with its strongest outing since AUGUST while KCMS held firm at #4.  KNDD rounded out the quintet with its highest total in over a year.


– See more at:


Please enter your comment!
Please enter your name here