David Bray’s Analysis of Edmonton PPMs + DEMO BREAKOUTS

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Edmonton: 102.3 NOW Radio rules the roost for A12+ posting an 11.2% share of hours tuned (down from 12.8%). NOW! Radio takes top spot for F25-54, delivering a 14.5% share (down from 16.0%). NOW also tops the list for M25-54 with a 15.5% share (down from 19.5%). For M18-34, NOW! posted a 17.9% (down from 25.8%).

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Dec. 1-

March 1

A12+

PPM

Sept. 1-

Nov. 30

W25-54

PPM

Dec. 1-

March 1

W25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

Dec. 1-

March 1

M25-54

PPM

Sept. 1-

Nov. 30

CBC Radio One

11.8

10.6

9.5

7.9

3.8

4.0

CBC Radio Two

.9

.8

.7

.6

.2

.2

CFBR-FM The Bear

5.2

4.4

3.9

3.8

10.8

8.1

790 CFCW

6.2

6.2

4.1

4.5

1.6

1.2

104.9 Virgin Radio

3.4

3.9

6.4

6.9

2.1

2.2

Team 1260

2.4

2.9

.3

.4

7.3

8.7

The Bounce

2.9

3.7

4.2

5.4

2.9

3.2

Sonic 102.9

4.8

4.5

6.9

6.8

8.8

6.9

630 CHED

7.9

8.8

4.0

5.1

6.8

7.4

iNews880

.8

1.1

.3

.2

.6

1.3

K97

5.4

5.5

4.2

3.9

7.7

8.9

CISN Country

6.3

6.3

5.6

6.6

5.2

5.9

UP 99.3

5.7

5.6

4.7

5.6

6.5

5.6

HOT 107

3.2

3.3

4.0

4.2

4.2

3.8

95.7 CRUZ FM

2.0

2.1

1.4

1.8

3.1

3.2

The New 92.5 Fresh-FM

4.0

3.9

6.3

5.4

2.9

3.3

102.3 NOW! Radio

11.2

12.8

14.5

16.0

15.5

19.5

96.3 Capital FM

9.3

8.2

11.5

8.2

6.1

3.8

 

http://www.brayandpartners.com/component/content/article/18-uncategorised/368-numeris-overview-winter-2014-15-ppm-ratings.html

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