David Bray’s Analysis of Calgary PPM’s + DEMO BREAKOUTS

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Calgary: Country 105 leads the way for A12+ with a 10.4% share (down from 10.8%). KISS 95.9 is popular with the ladies, taking #1 spot for F25-54 delivering a 15.4% share (up from 12.6%). For M25-54, XL103 is #1 with an 11.7% (up from 10.5%). Country 105 takes top spot for M18-34 delivering a 14.7% share followed by CJAY92 at 13.0%. Country 105 is #1 for F18-34 posting a 28.6% share (up from 23.1%).

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Dec. 1-

March 1

A12+

PPM

Sept. 1-

Nov. 30

W25-54

PPM

Dec. 1-

March 1

W25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

Dec. 1-

March 1

M25-54

PPM

Sept. 1-

Nov. 30

CBC Radio One

8.3

8.2

3.1

3.6

4.0

4.0

CBC Radio Two

1.8

2.0

1.4

1.3

.7

.5

Sportsnet Fan 960

3.9

3.5

.8

.6

6.8

7.0

X92.9

4.5

4.1

2.6

2.7

8.6

7.1

CFFR 660 News

6.1

5.8

4.0

3.9

4.7

4.6

Q107

5.7

6.3

7.5

6.0

6.4

7.4

XL 103FM

8.9

7.0

7.4

5.7

11.7

10.5

KISS 95.9

8.1

7.0

15.4

12.6

5.2

5.0

News Talk 770

6.5

7.0

2.3

2.6

4.1

3.9

98.5 Virgin Radio

5.2

5.7

8.9

8.2

5.7

8.0

UP 97.7

3.5

2.8

4.6

4.1

3.4

2.8

96.9 Jack-FM

4.9

5.6

7.2

7.9

5.4

5.2

CJAY 92

5.2

5.7

3.0

5.1

9.1

7.4

KOOL 101.5

3.8

3.6

5.6

6.6

3.3

3.0

90.3 AMP Radio

4.4

4.7

6.1

6.3

5.0

5.5

Funny AM1060

1.3

1.4

.9

.8

2.1

2.6

Country 105

10.4

10.8

11.5

14.4

7.1

7.4

95.3 The Peak

1.4

1.2

1.9

1.7

1.1

1.1

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