By Steve Kowch
February 21st, 2015
From where I sit On The Kowch, too many young radio announcers are stuck in small radio markets because no one is coaching them, helping them to become better broadcasters. Over worked program directors (many hosting their own three to four hour shows) only have time to aircheck the morning and afternoon drive show hosts. Any announcer hosting a show outside of the 6a-10a and 4p-7p Monday to Friday time slots are pretty much left on their own. You only need to listen to their show demos to understand how lack of coaching through airchecks makes them prisoners in small market radio stations. Lack of feedback rob young broadcasters of chasing their dream to be hired by radio stations in a larger market. But it doesn’t have to be this way.
Paul Kaye, National Talent Development Director, Newcap Radio
Meet Paul Kaye. He understand the importance of radio airchecks. He has written a series of articles for the influential online AllAccess.com, the web’s largest radio and music industry community to offer some insight into effective airchecks.
“The aim of Airchecks Exposed is to shine a light on what talent really want from their coaches and how we can build an action plan to make the time spent with talent more meaningful,” says Kaye, the National Talent Development Director at Newcap Radio that owns 95 radio stations across Canada.
“Sadly, we hear from talent that managers don’t devote enough time to talent. Airchecks are the first thing that get moved or cancelled in the ever demanding schedule of a PD. Worse, when PD’s do spend time with talent, it’s often not as effective as it should or could be. Working with talent can be daunting and overwhelming for programmers, and it can be intimidating and deflating for talent. It’s not uncommon for talent to fear airchecking and for programmers to just avoid it,” says Kaye.
Read More HERE