Corus Radio Winnipeg today launched 97.5 BIG FM (CJKR-FM), a new station that celebrates Winnipeg’s rock heritage but also features big hits and real classic rock. 97.5 BIG FM kicks off with a non-stop, commercial free weekend and premieres its on-air lineup on Monday, February 2.
97.5 BIG FM will feature a classic mix of artists from the late ‘60s to the ‘90s that will include Manitoba natives Neil Young, The Guess Who, Bachman-Turner Overdrive and Tom Cochrane, as well as an extensive rock playlist from Bon Jovi, Rolling Stones, Eagles, Fleetwood Mac, U2, Billy Joel, John Mellencamp and many more.
“As Canada’s home of classic rock, we are excited to offer Winnipeggers 97.5 BIG FM,” said Scott Armstrong, General Manager, Corus Radio Winnipeg. “We know that there is an appetite for a station that is familiar, less predictable and has rock credibility. 97.5 BIG FM will offer listeners a music recipe that pays homage to Winnipeg’s rock heritage.”
As part of the station’s launch, an external marketing campaign will include outdoor, print and television ads, and reflect the new sound of 97.5 BIG FM.