Kamloops BBM Radio Ratings .. Fall 2014

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TOP-LINE RADIO STATISTICS
Kamloops CTRL
Source: Numeris (BBM Canada)
Survey Period: Radio Diary Survey September 1, 2014 – October 26, 2014
Demographic: A12+
Area: 9209 (Kamloops Ctrl)
Daypart: Monday-Sunday 5am-1am

Station                    Share %          Central Reach (000)        FC Reach (000)    Trend

CBYK                           16.9                          19.7                                          46.1               +0.9
CHNL +                       16.6                          21.9                                          34.3               +3.3
CIFM                            15.0                          22.3                                          27.8               +1.4
CJKC                            14.4                          15.6                                          19.3                 -1.3
CKBZ                           11.0                          19.4                                          21.9                 -1.5
CKRV                             8.2                           19.3                                          22.3                +0.8

 

TERMS
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.

 

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