TOP-LINE RADIO STATISTICS
Kamloops CTRL
Source: Numeris (BBM Canada)
Survey Period: Radio Diary Survey September 1, 2014 – October 26, 2014
Demographic: A12+
Area: 9209 (Kamloops Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Share % Central Reach (000) FC Reach (000) Trend
CBYK 16.9 19.7 46.1 +0.9
CHNL + 16.6 21.9 34.3 +3.3
CIFM 15.0 22.3 27.8 +1.4
CJKC 14.4 15.6 19.3 -1.3
CKBZ 11.0 19.4 21.9 -1.5
CKRV 8.2 19.3 22.3 +0.8
TERMS
Central (Ctrl) Market Area – A BBM defined geographical area, usually centred around
one urban centre. The definition of a Central Market Area generally corresponds to
Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties,
Share – Within the central market area, the estimated total hours tuned to that station
expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market
area, who tuned to that station for at least one quarter hour during the week.
