Here we go again. Another spate of radio ratings to digest. Belly up to the buffet, dear friends, as The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the ratings royalty from XTRENDS – wield our Ginsu knives with perfection to slice and dice the numbers into a consumable form. Whether you’re a picky eater or a true gourmand, there is something here for everyone.
The MAY survey ran from MAY 1ST through the 28TH. This was a time period punctuated by strange weather and another holiday weekend. Here’s what happened…
SEATTLE-TACOMA: Taking A Fifth
For the fifth straight survey, UNIVERSITY OF WASHINGTON N/T KUOW was #1 6+, though with its first down book since DECEMBER (8.0-7.5). iHEARTMEDIA Classic Rock KZOK was back at #2 (6.4-5.9), while HUBBARD AC KRWM (WARM 106.9) moved up two spots to #3 with its best Frosty-free share since OCTOBER (4.8-5.6). iHEARTMEDIA Classic Hits KJEB (95.7 THE JET) descended to #4 despite landing its largest number since OCTOBER (4.9-5.5). AUDACY Active Rock KISW (THE ROCK) stepped up to #5 (4.7-4.6), while CRISTA Adult Contemporary Christian KCMS (SPIRIT 105.3) slid from third to sixth as it ended a six-book surge (4.9-4.4). KRWM added 7.8% to its #1 cume total (564,600-608,600). The market was down 1.3%. Market PUMM rose 0.7% from APRIL and 18.4% from 2024.
The top three 25-54 stations were separated by about a half share. KISW was back at #1 with its best outing since JULY, while AUDACY Alternative KNDD (107.7 THE END) repeated at #2 with a solid share increase. iHEARTMEDIA Pop CHR KBKS (HITS 106.1) remained at #3 but with its highest mark since DECEMBER. HUBBARD Pop CHR KQMV (MOViN 92.5) leapt from #8 to #4 as it bounced back from a down book. KUOW dipped to #5 with a small decrease. FRIENDS OF KEXP Alternative KEXP and BONNEVILLE Sports KIRO-A (SEATTLE SPORTS 710AM) were last seen at #5. KEXP stepped down to #6, while KIRO-A dropped into a tie at #8 with KZOK. Market PUMM was up 4.5% from last month and 16.1% from a year ago.
Last month KNDD went from first to third 18-34 with a rather large share loss. This survey the station regained much of that lost share as it moved back up to #1. KRWM dipped to #2, ending a strong three-book run. KQMV also rebounded from a down book as it vaulted from #7 to #3. AUDACY Country KKWF (100.7 THE WOLF) moved down to #4 with its smallest share since we were hanging our hose on the mantle. KBKS slid from #2 to #5 and was tied with a flat KISW. KZOK fell from a tie at #5 to #8. Market PUMM grew 7.6% from the previous survey and 21.1% from last year.
KNDD extended its 18-49 winning streak to five as it got back some of last month’s share loss. KBKS was back at #2 with its best book since OCTOBER, while KISW inched up to #3 with a solid share gain. KQMV moved from #6 to #4 as it halted a three-book skid. KJEB posted its best number in over a year as it soared from #12 to #5. KEXP dipped to #6 and was tied with KUOW. KRWM fell from #3 to #10 with its coolest share since AUGUST. Market PUMM was up 2.4% from APRIL and 18.7% from 2024.
Read More Charts in other U.S. Markets HERE
