Mark Asquith is the British Podcast Guy. He is also the co-founder of Captivate.fm which was purchased by Global in December of 2021. Mark has been Helping podcasters to grow their audience. What I really like about Mark is his thinking when it comes to monetization and growing your audience; he is not beholden to things podcasters hold sacred.
In this episode he shares insights from over a decade of experience in podcasting. He discussed the founding of Captivate to provide superior customer service and problem-solving for podcasters. Asquith emphasized understanding diverse revenue streams beyond just sponsorships. He challenged the sole focus on monetization and viewed podcasting also as a platform for enjoyment, explored the evolution of podcasting and adaptation to changes, and analyzed the benefits of displaying podcast metrics like downloads transparently while acknowledging individual decision-making based on goals. Mark also discussed work-life balance, releasing episodes when competition is lower, and the support of his team across time zones.
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Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
E-mail Matt: ma**@ma*********.com
Twitter: @mattcundill
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “
