The new PPM release from Numeris, analysis by David Bray

David Bray

Courtesy of David Bray

David Bray is President of Bray & Partners Communications.

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March 7, 2024

The new PPM release from Numeris completes the 13-week period covering Nov. 23, 2023 to Feb. 25, 2024. Let’s look at the five PPM markets:

VancouverCKNW grabs the #1 spot for A12+ with a 13.7% share of hours tuned (down from 15.1%). Taking the top spot for F25-54 is 94.5 Virgin Radio with 16.8% (down from 19.4%), followed by Move 103.5 at 16.3%. CKNW holds the lead for M25-54 listeners, delivering a 12.4% share, followed by CFOX at 10.1% and Rock 101 and Virgin Radio, both at 9.8%. Move 103.5 is out in front for M18-34 with a 16.5% share of hours tuned (up from 14.1%). When it comes to women 18-34, CFOX is #1 by a wide margin with an impressive 28.0%.

Edmonton: CBC Radio One takes #1 with A12+, posting an 8.7 % share of hours tuned. NOW! holds top spot for F25-54, delivering a 14.8% share (down from 15.8 %). The Bear tops the list for M25-54 with an 11.9% share followed by K97 at 9.8%. For M18-34, NOW is out in front at 16.7%, followed by the Bear with 14.3%. CISN Country led F18-34 listening, delivering a healthy 17.1%.

Calgary: CBC Radio One leads the way for A12+ with a 12.6% share. Star 95.9 is popular with women, taking #1 spot for F25-54, delivering an 18.3%. For M25-54, X92.9 rules with a 12.3% (down from 13.4%). 101.5 Today Radio is in the top spot for M18-34, delivering a 15.9% (down from 19.3%). 90.3 AMP Radio tops F18-34, posting a 15.4%.

Toronto: Bragging rights at the top of the ratings heap go to CHFI, delivering a 15.4% share, A12+ (up from 12.8 %). CHFI comes out on top with women 25-54 with a 15.2% share followed by boom 97.3 at 12.7 % and CHUM-FM with 12.4%. For men 25-54, boom leads with 10.4%, followed by CHFI with 9.0 %. Q107 is out in front for M18-34 with an 11.9% (up from 10.8%), followed by CHFI at 10.4%. CHFI-FM is waaaay out in front for F18-34, topping the list at 24.9%.

Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 22.3% share (down from 22.4%). For A12+ (Anglo), CJAD 800 is #1 with a 28.4% (up from 27.5%). 107.3 Rouge is tops with women, taking #1 spot for F25-54 (Franco), delivering a 20.5 % share (up from 16.8%). For F25-54 (Anglo), The Beat 92.5 is waaaay out in front with a 27.4 % share. For M25-54 (Franco), CHMP 98.5 FM is on top at a 23.3% share. For M25-54 (Anglo), CHOM-FM is #1 at 21.4% (up from 19.9%).



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