As Elections Near, Radio Is The US’ Most-Trusted News Medium


by Radio Ink

March 6, 2024

The credibility of the US media has seen a rebound, with radio leading the way as the most trusted source of news in the country. A Morning Consult survey found AM/FM trust has grown from 60% to 63% in the last four years, with podcasts having a massive surge.

Overall, radio sits far above the 55% perceived credibility in news media among US adults in 2023, but paces under the total four percentage point increase. This recovery is largely attributed to a significant shift in Republicans’ views, with several outlets witnessing double-digit growth in credibility.

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