NAB Fights Back As Automakers Try To Wriggle Away From AM


by Radio Ink

November 14, 2023

In the wake of a bitter blog post targeting the radio industry from an automaker interest group, the NAB is firing back on behalf of broadcasters and AM radio. The NAB puts claims that leaving AM in electric vehicles will cost the auto industry $3.8 billion by 2030 under the microscope.

That $3.8 billion price tag was named in a Center for Automotive Research study funded by the Alliance for Automotive Innovation. The study comes as some EV makers desperately wish to halt the AM For Every Vehicle Act as it nears the finish line in Congress.

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  1. The consumer NOT the manufacturer pays for every item in any vehicle. It may be a nuisance to them but at the end of the day they are not philanthropic and the COGS (cost of goods sold) on their balance sheet INCLUDES the AM radio which is included in the MSRP.

    Whether AM radio is still relevant is a different matter.


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