Coaching Personalities: The Foundation To Winning Radio, by Mike McVay

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Mike McVay

by Make McVay

Radio Ink

October 17, 2022

(Mike McVay) Share with your Program Directors. The coaching of talent can make a big and immediate difference in a station’s ratings. Unfortunately, too many Program Directors either spend too little time coaching an on-air personality or they overcoach them and attempt to control every element of a show. Keep in mind that you’re not directing a movie. You’re guiding a personality as they work extemporaneously.

Coaching talent is not a short-term project. The approach has to be that it is a long-term project. You have to start by building trust as a two-way street. You need to understand who the person is that is a personality. It’s a good start to explain your coaching style to the talent and ask the personality how they like to be coached.

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4 COMMENTS

  1. Have to agree with Teresa. Radio ‘coaches’ and ‘consultants’ are blowhards who’ve never done it but managed to sell themselves to management. A slimy group of con men. If you’re such a good GM or PD, why do you need a consultant. Never seen one fresh idea from them in 30plus years. Oh, ya, there is one thing: try to connect with your audience by telling personal stories. Duh.

  2. Hahaha…what are the first 3 letters of the word ‘consultant.’ I’ve seen a lot of them paraded through radio stations, and not one had a fresh and compelling new idea. They just spun the old tried and true and called it new.

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