by Make McVay
October 17, 2022
(Mike McVay) Share with your Program Directors. The coaching of talent can make a big and immediate difference in a station’s ratings. Unfortunately, too many Program Directors either spend too little time coaching an on-air personality or they overcoach them and attempt to control every element of a show. Keep in mind that you’re not directing a movie. You’re guiding a personality as they work extemporaneously.
Coaching talent is not a short-term project. The approach has to be that it is a long-term project. You have to start by building trust as a two-way street. You need to understand who the person is that is a personality. It’s a good start to explain your coaching style to the talent and ask the personality how they like to be coached.
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