CNN ratings collapse as network looks for ‘new revenue’—including ‘extending’ the brand in China

CNN’s annual profits haven’t sunk below $1 billion since 2016 and CNN viewership is about 639,000 in the prime time hours slot, down 27 percent from last year.


by Joshua Young

The Post Millennial

August 7, 2022

Over at CNN the “hunt is on for new revenue” as the news network’s “ratings plummet” and “profits slump” below nearly $1 billion.

On Tuesday, the New York Times reported that CNN’s yearly profitability is expected to decline to $956.8 according to projections from S&P Global Market Intelligence.

CNN’s annual profits haven’t sunk below $1 billion since 2016, the year Donald Trump beat Hilary Clinton in the presidential election and subsequently became a prominent figure in their commentary. “Ratings are down from their Trump-era heights across cable news, but declines at CNN are particularly pronounced,” the Times noted.

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