Written by David Bray
December 8, 2021
While the COVID numbers are backsliding, let’s look for some good news in the latest PPM radio ratings released today. The new PPM release from Numeris completes the thirteen-week period covering August 30 to November 28, 2021. Once again, all listening for this period occurred during the COVID-19 pandemic, sometimes yielding unusual results.
Let’s look at the five PPM markets.
Vancouver: CKNW grabs the #1 spot for A12+ with a 12.2% share of hours tuned (up from 12.1%). Taking the top spot for F25-54 is Rock 101 with 11.9% (down from 12.0%). FOX holds the lead for M25-54 listeners, delivering a 16.2 % share (up from 16.0 %). The FOX is also well out in front for M18-34 with a 27.2 % share of hrs. tuned (up from 23.4 %). When it comes to Females 18-34, the FOX is #1 with a 17.3% share (down from 17.4).
Edmonton: CBC Radio One takes #1 with A12+, posting a 9.0% share of hours tuned (up from 8.2% in the last book). NOW! Radio holds top spot for F25-54, delivering a 13.7% share (down from 13.8%). NOW! also tops the list for M25-54 with a 13.0 % share (up from 12.0%). For M18-34, K97 leads the way posting a 14.9%. NOW led with F18-34 delivering a 15.2% (down from 16.0%).
Calgary: CBC Radio One leads the way for A12+ with a 12.2% (up from 10.4%). 101.5 Today Radio is popular with females, taking #1 spot for F25-54 delivering a 10.5% share ( down from 12.7%). For M25-54, X92.9 rules with a 12.6% (down from 12.9%). 101.5 Today Radio takes top spot for M18-34 delivering an 18.0% (up from 16.3%). 101.5 Jack-FM tops F18-34 posting a 12.5%
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 14.3 % share for A12+ (up from 13.6%). Taking the #1 spot with females 25-54 is CHUM-FM delivering a 16.6% share (down from 19.3%). BOOM-FM is on top for males 25-54, posting a 12.6% share (up from 11.5%). BOOM also leads the way for M18-34 with a 16.5%. For F18-34, CHFI-FM is in front with 14.0% (down from 17.1%).
Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 24.7% share up from 18.7%). For A12+ (Anglo) CJAD 800 is #1 with a 26.8% (down from 28.4%). CHMP is tops with females, taking #1 spot for F25-54 (Franco) delivering a 17.1% share (up from 11.6%). For F25-54 (Anglo) The Beat 92.5 is, once again, waaay out in front #1 with a 29.8% share (up from 25.5). For M25-54 (Franco), CHMP 98.5 FM is on top at a 24.7% share (up from 21.0%). For M25-54 (Anglo), CHOM is #1 at 21.4% (down from 24.0%).
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