James Cridland: A Trip Through Podland on the ‘Sound Off’ Podcast


We loved having James Crildland on our show back in 2018 when we fussed about podcast discovery when there were a half million podcasts in the universe. There are now 2.5 million and we have so many more questions to ask.

In this episode, I get a little help from my Podcast SuperFriends Jag in Detroit and Catherine O’Brien who are heavy consumers of James’ Podnews and Podland, the latter now into its second year. we discuss Apple v. Spotify, what Indie podcasters are still missing out on, and how North America radio is faring overall. We also get into the weeds on some ad tech stuff that should fascinate you, even if terms like “dynamic ad insertion” and AI make your eyes glaze over.

Thanks also to the people who make this show possible every week including:


Justin Dove at Core Image Studios


Matt Cundill

Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”

E-mail Matt: ma**@ma*********.com
Twitter: @mattcundill

Sound off Podcast

” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “




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