Paige Nienaber knows radio promotions and marketing. He’s been involved with some really big ones – and one that I definitely remember because I saw it play out on CNN. (Wild’s infamous Haircut on the Bridge). In this episode, I ask Paige all about what makes a radio promotion successful, and how they changed over the course of the pandemic.
In this episode, you’ll hear a conversation about radio promotions that I have been planning since I first met Paige in 2016. We discuss the anatomy of a great radio promotion and touch on a few of the famous ones that have taken place over the years, including Mancow Muller’s Bay Bridge Haircut, and a lottery contest that didn’t pass the legal test. One thing is evident: The same elements that made promotions successful in the 80’s, still exist today. Paige also touched on the success of the Secret Sound contest which is on air now at 99.7 Now in San Francisco.
Of note – this episode was recorded using Squadcast and this is the first episode with their new Dolby Voice feature. Use the promo code soundoff for up to a free month off of the Indie audio plan ($20 of value) in addition to the free 7-day trial.
Thanks also to the people who make this show possible every week including:
Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “