Research Director Inc. Exclusive October PPM Analysis For Seattle


After a one-book hiatus, BONNEVILLE Talk KIRO-F was back at #1 6+ (6.4-7.0). This was the seventh time in the last eight surveys the station accomplished that feat. iHEARTMEDIA Classic Rock KZOK saw its brief moment in the #1 sun fade as it dipped to #2 (6.9-6.6). UNIVERSITY OF WASHINGTON N/T KUOW stepped up to #3 thanks to its highest share in over a year (5.8-6.3). ENTERCOM Active Rock KISW stepped down to #4 with its first down book since APRIL (6.0-5.5). SINCLAIR News KOMO-A remained at #5 (5.0-5.0). Though its rank was #8, HUBBARD Top 40/M KQMV (MOVIN 92.5) was back atop the cume leaderboard (560,200-586,800) with an increase of 4.7%. The market grew by 1.0%.

As with the previous demo, KUOW had its best 25-54 book in over a year, which pushed the station up to #1. KISW dropped to a close #2 as it ended a five-book surge. KQMV was off slightly but still stepped up to #3. ENTERCOM Alternative KNDD (107.7 THE END) stepped down to #4 with its lowest mark since BURL IVES was all the rage. It was tied with KIRO-F, which moved up from a tie at #8 with its highest score since MARCH. iHEARTMEDIA Top 40/M KBKS (HITS 106.1) was up slightly but still dipped to #6. It was paired with KZOK, which advanced from #12 as it regained most of last month’s huge loss. SINCLAIR Hot AC KPLZ (STAR 101.5) dropped to #8 with only a slight decrease.

Last month KZOK and KISW were tied at #1 18-34. This time KZOK posted its largest share in over a year to remain in place. KISW had a slight increase as it stepped down to #2. These two stations were well clear of the rest of the pack. KQMV was up two slots to #3 with a small increase while two stations moved up and into a tie at #4. HUBBARD AC KRWM (WARM 106.9) advanced from #8 with a strong increase while KBKS stepped up from #6 with a slight gain. KNDD dropped to #6 with its smallest share since DECEMBER. CLASSICAL RADIO INC. Classical KING-F lost about two-thirds of its previous share as it dropped from #4 to #17.

Despite a down book, KISW was #1 18-49 for the fifth straight survey. KZOK repeated at #2 with a small increase and was a share behind the leader. KUOW moved up to #3 with its highest mark since JANUARY while KPLZ inched up to #4 with its fourth straight up book. KQMV stepped up to #5 with a small gain while KNDD fell to #7 with its lowest score in over a year. KBKS was up for the fourth book in a row as it advanced to #6.

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