“Continuing to advertise on these platforms at this time would not add value to people and society. We will be monitoring ongoing and will revisit our current position if necessary,” Unilever said in a statement.
“The Stop Hate for Profit” campaign asks businesses not to advertise on Facebook’s services in July. It focuses on specific recommendations for Facebook, though Twitter has also long been under pressure to clean up alleged abuses and misinformation on its platform.
“We have developed policies and platform capabilities designed to protect and serve the public conversation, and as always, are committed to amplifying voices from under-represented communities and marginalized groups,” said Sarah Personette, vice president for Twitter’s Global Client Solutions.
“We are respectful of our partners’ decisions and will continue to work and communicate closely with them during this time.”
More than 90 advertisers including Verizon Communications Inc and The North Face, a unit of VF Corp, have joined the campaign, according to a list by ad activism group Sleeping Giants, a partner in the campaign.
READ MORE HERE.