Research Director Inc. Offers Seattle Radio PPM Demo Leaders
Seattle-Tacoma: Important Information
If you will, this was the bell cow of markets for the pandemic spread. So, it was not surprising to see three of the top four 6+ stations specializing in information. BONNEVILLE Talk KIRO-F – which was the only one of the three to see its cume increase – went from a tie at #4 to #1 as it regained all the share it lost last month (4.8-6.0). UNIVERSITY OF WASHINGTON N/T KUOW had also been at #4. Its cume was essentially flat as it moved up to #2 as it, too, regained all of last month’s lost share (4.8-5.5). SINCLAIR News KOMO-A – which also had essentially flat cume – was up for the third straight survey (4.1-5.4) as it rose from a tie at #9 to #3. It was tied with HUBBARD Top 40/M KQMV (MOVIN 92.5), which had its lowest score since JULY (6.5-5.4). iHEARTMEDIA Classic Rock KZOK slipped to #5 (5.1-5.1) while HUBBARD AC KRWM (WARM 106.9) dropped to #6 (5.3-4.9).
Music stations continued to lead the way 25-54 as ENTERCOM Active Rock KISW moved up to #1 with its highest share in over a year. For only the second time in the last 14 surveys, KQMV was not #1. It slipped to #2. KUOW remained at #3 but got back last month’s share loss. iHEARTMEDIA Adult Hits KJAQ (96.5 JACK FM) had its best outing in over a year as it rose from a tie at #9 to #4. KRWM slipped to #5 and was tied with ENTERCOM Alternative KNDD (107.7 THE END). KIRO-F had its best book in over a year as it jumped from #13 to #7.
The top three 18-34 stations were the same as before. KQMV was #1 for the tenth straight survey but with a depleted share. A flat KISW remained at #2 while KNDD repeated at #3 with a modest loss. In a surprise move, CLASSICAL RADIO INC. Classical KING doubled its previous share as it rocketed from #16 to #4. KUOW was off slightly to remain at #5 and was joined by KRWM, which moved up a spot with a small increase. KZOK had its lowest score since NOVEMBER as it dropped from #4 to a tie at #8.
KISW and KQMV traded places 18-49. KISW moved up to the top spot with a slight increase while MOVIN 92.5 slipped to #2 with its lowest share since JULY. KRWM repeated at #3 with a small loss. KJAQ advanced four squares to #4 with its best performance since JULY. KNDD slipped to #5 and KUOW stepped down to #6. Both stations had slight decreases.