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Streaming TV Usage Nearly Doubles in the US in Less Than 2 Years

February 11, 2020

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FEBRUARY 11, 2020 by Rick Porter for The Hollywood Reporter

Nielsen also catalogs a truly staggering number of titles available to consumers in 2019.

A record 532 original scripted series aired on television in 2019, according to research from cable network FX. The network’s annual figure is the most commonly cited number to show how programming has mushroomed in the Peak TV era.

In terms of the sheer volume of content, though, the FX figure understates what’s available — by a factor of more than 1,000, according to data from Nielsen.

The ratings service’s latest total audience report takes a deep dive into the streaming ecosystem, revealing that the majority of TV consumers pay for more than one SVOD service, that streaming usage in OTT-capable households has nearly doubled in less than two years and that there is a virtually endless supply of content available to those users.

The headline number in the report illustrates the incredible amount of content that makes up the TV universe. Using data from the Nielsen-owned Gracenote (which powers TV listings guides and search functions for on-demand providers), the company determined that in 2019 alone, a mind-boggling 646,152 unique program titles were available across every linear and streaming outlet. That’s every series (current and past), movie, special, news program, sports telecast and kids’ show that ran on one platform or another, from broadcast networks to Netflix to niche streaming services.

That staggering number does not count individual episodes, Nielsen senior vp audience insights Peter Katsingris told The Hollywood Reporter: “There are [236] episodes of Friends, but Friends just counts once here. You can imagine when people go to choose content, they can get very specific.”

Streaming TV Usage Nearly Doubles in the US in Less Than 2 Years

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