Research Director Inc. Breaks Out Seattle Radio PPM Demo Leaders


Seattle-Tacoma: Christmas Chaos

It was a combination of your kids on CHRISTMAS morning and a house full of relatives. Six different radio stations made the Frosty flip this year. While they all did not reap the benefit of such a move, many did. The leader was HUBBARD AC KRWM (WARM 106.9). The station remained #1 6+ (6.6-9.2) but fell short of last year’s 11.2 share. HUBBARD Top 40/M KQMV (MOVIN 92.5) repeated at #2 (6.4-6.5) while UNIVERSITY OF WASHINGTON N/T KUOW returned at #3 (6.1-5.3).

ENTERCOM AC KSWD (94.1 THE SOUND) also entered the holiday sweepstakes. It worked out well for them as the station rose from #9 to #4 (4.1-5.1) and easily beat last year’s 3.7 share. BONNEVILLE Talk KIRO-F slipped to #5 (5.0-4.9) while iHEARTMEDIA Classic Rock KZOK slid to #6 (5.0-4.7). SINCLAIR Hot AC KPLZ (STAR 101.5) was another friend of Frosty. It advanced six spaces to #7 (3.4-4.4), which was below the 5.1 it scored last year. CRISTA Christian Contemporary KCMS (SPIRIT 105.3) also joined the yule brigade. It was up three slots to #17 (2.4-2.7) and was off from last year’s 3.7. The other two stations did not crack the top twenty and that is where we draw a line in the snow.

KRWM was spreading the holiday, uh, warmth 25-54 as it rose to #1 in the demo. A flat KQMV slipped to #2. ENTERCOM Active Rock KISW stepped up to #3 as it bounced back from a down book. KUOW slid to #4 as it returned most of last survey’s strong increase. ENTERCOM Alternative KNDD (107.7 THE END) stepped up to #5 with a slight decrease while KPLZ leapt five places to #8. ENTERCOM Country KKWF (100.7 THE WOLF) skidded to #9 with its smallest share since JULY. KSWD was up four spots to #10.

Santa was a no-show at the top of the 18-34 leaderboard. KQMV won for the seventh straight survey though with its lowest score since AUGUST. KUOW repeated at #2 with a small loss while KISW stood alone at #3 with a solid gain. KRWM was up four places to #4 and was tied with KZOK, which was off slightly. KPLZ moved from a tie at #8 to #10, KSWD from a tie at #12 to #11, and KCMS from a tie at #21 to a tie at #19.

KRWM did move up to #1 18-49 with enough gusto to push a flat KQMV back to #2. KISW stepped down to #3 though it bounced back nicely from a down book. KUOW remained at #4 as it lost most of last survey’s large increase. KKWF also remained in place – at #5 – but with its lowest mark since JULY. It was tied with ENTERCOM Rhythmic AC KHTP (HOT 103.7), which was up slightly. The other holiday players performed thusly: KSWD from a tie at #13 to a tie at #9, KPLZ stayed at #11, and KCMS repeated at #20 (tied).

Thanks to Radio Online for the above.

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